What was the objective of the organization formed by Wanamaker in 1916?

The organization formed by Wanamaker in 1916 aimed to promote interest in golf and elevate the standards of the game. This focus on both promotion and elevation indicates a dual objective: to increase the game's popularity among a broader audience and to enhance the overall quality and professionalism associated with it. By fostering greater interest, the organization sought to attract more players, spectators, and even sponsors, ultimately contributing to the growth of golf as a significant sport. Elevating standards involves improving the quality of play, the professionalism of athletes, and the organization of tournaments, which can lead to a more reputable image of golf nationally and internationally. This comprehensive approach was intended to ensure golf would be recognized not just as a leisure pastime but also as a sport with serious aspirations and achievements.